Rhetorical Analysis
adidas Commercial 2012 "all in"
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This commercial says a lot without any words actually spoken. The background music is upbeat and strong. Because there are no words it makes you want to watch and see what is on the screen. You see people; young and old, male and female, individually and in groups; running. Everyone you see is running. Not just here in the U.S., but all over the world. Everyone is running and having fun. It has a very strong emotional appeal. It makes you believe that you could be a runner too. It therefore has a logical appeal; after all, if you could run then you would be healthier. With the "all in" logo that includes all of us. It makes me think that even this old lady could run if I only had a pair of adidas!
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